“I feel like the Ikea Project”
While brainstorming ideas for my Ikea project I thought to
myself
“I feel a bit like IKEA. I need to come up with some
innovative ideas for a new design, a new ‘me’. Isn’t that what we are trying to
do on the BIP programme?”
So I started thinking about what the Mary Project might
entail. It would be something like this;
Assignment: Due to rapid changes to the employment market
and changing market forces, Mary is badly in need of an upgrade or a complete
redesign. She urgently needs to reinvent herself as a skilled and successful marketing
executive. Using the Stanford D School innovation process, come up with at
least 2 new ways Mary can develop and improve her brand.
The results would be flat packed. Of course!
The Mary 2.0
Thanks Danny, I appreciate your support!
ReplyDeleteMary2.0 sounds intruiging - I have a feeling that even if I didn't knew well Mary1.0 the changes are something positive in our lifes and everyone need some upgrade at some stage.. because we are living in a crazy times where ppl change themselves more-less every 10years - so for a new Mary ! :)
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